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QUALITATIVE RESEARCH SERVICES

The right approach.
For the question that matters.

In-person, online and ethnographic research, designed around your audience and the business decision ahead. We help you choose how to listen—and make sense of what you hear.

A moderator and participant in a face-to-face research interview

IN-PERSON RESEARCH

Make room for a deeper conversation.

Experienced moderators use thoughtful probes, projective techniques and creative exercises to explore the reasoning behind a response. Face-to-face sessions also let participants interact with products, packaging, devices and other materials.

  • In-depth interviews
  • Focus groups
  • Mini-groups

Useful when you need detailed discussion or hands-on reactions to physical materials.

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A research moderator using a headset for an online conversation

ONLINE RESEARCH

Bring the right perspectives together.

Webcam interviews, focus groups, discussion boards and communities support different kinds of participation. We adapt the moderation to the online setting, with technical support for participants and client viewers.

  • Webcam interviews & groups
  • Discussion boards & chat groups
  • Online communities

Useful when participants are in different locations, or the discussion needs to develop over time.

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A woman using a phone beside a window

ETHNOGRAPHIC RESEARCH

See the life around the answer.

At-home observation, immersive interviews, video diaries and online journaling explore the settings, routines and moments that shape experience. We connect what people describe with the context of their everyday lives.

  • At-home observation
  • Immersive interviews
  • Video diaries & online journaling

Useful when the environment, routine or emotional context is central to your research question.

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FULL-SERVICE RESEARCH

From a business question.
To a clear next step.

We connect the brief, the research and the interpretation, keeping the decision you need to make in view throughout.

THE QUESTION, THROUGHOUT

What decision do you need to make?

  1. Define

    Start with the decision.

    Clarify the business question and what the research needs to establish.

  2. Plan

    Build the study around it.

    Shape the approach around the decision the findings need to inform.

  3. Target

    Hear from the right people.

    Identify and recruit the audience relevant to the question.

  4. Research

    Explore what sits behind the answers.

    Use experienced moderators to understand perspectives in context.

  5. Analyse

    Work out what the evidence means.

    Bring senior team judgement to the findings and their implications.

  6. Deliver

    Make the next step clear.

    Connect the evidence to strategic and tactical recommendations.

LET’S TALK RESEARCH

What do you need
to understand?

Tell us about your audience, your brand and the question behind your next study.

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Pharmaceutical & consumer research.
A conversation is a good place to start.