PHARMACEUTICAL & CONSUMER EXPERTISE

Built around your market.
And your next move.

Specialist qualitative research and marketing strategy for pharmaceutical and consumer packaged goods teams. From understanding an unmet need to finding a brand’s next opportunity.

Pharmaceutical

Understand the people, perceptions and unmet needs behind your brand. Our work spans early pipeline potential, positioning, launch preparation and the challenges of an evolving market.

  • Opportunity & unmet needs
  • Positioning & communication
  • Launch & brand evolution

Consumer packaged goods

Explore everyday habits, product experiences and the influences behind brand choice. Connect what people say and do with the questions facing your marketing team.

  • Audience & usage understanding
  • Concepts & product experiences
  • Brand & portfolio opportunities

Projects across all stages of the product lifecycle.

From early opportunity to launch and brand evolution, we shape research around the stage your brand is in—and the decisions ahead.

THE LIFECYCLE, IN MOTION

Pre-clinical to pipeline

Understand the opportunity.

  • Unmet needs
  • Global expert identification
  • Landscape assessment
  • Emotional insights
  • Patient flow
  • Product-profile research

Early pre-launch

Build a stronger position.

  • Value proposition
  • Positioning
  • Customer portraits
  • Creative concepts
  • Message development
  • Drivers & barriers

Pre-launch to launch

Refine what reaches your audience.

  • DTC campaign exploration
  • Sales-material assessment
  • Packaging & device research
  • Objection handling
  • Adopter & non-adopter profiling

Post-launch to loss of exclusivity

Find the next brand opportunity.

  • Product usage
  • Portfolio selling
  • New competitor strategy
  • Campaign evolution
  • Brand-extension research
A KOR Strategies notebook and final research report
Research findings. Connected to the work ahead.

FROM INSIGHT TO IMPLICATION

Research is useful
when it changes the conversation.

We bring together audience understanding and commercial experience to help your team consider the options, refine the direction and plan what comes next.

Find the right research approach

LET’S TALK RESEARCH

What do you need
to understand?

Tell us about your audience, your brand and the question behind your next study.

Discuss a project
New York+1 917 622 4051
London+44 7904 021530

Pharmaceutical & consumer research.
A conversation is a good place to start.