Commercial understanding
Former client-side brand experience helps us understand the context, stakeholders and priorities behind your question.
ABOUT KOR STRATEGIES
Brand experience.
Research perspective.
We built the kind of research partner we wanted as clients: commercially aware, curious about people and focused on recommendations that help the brand move forward.
WHO WE ARE
Your research.
In experienced hands.
Led by Managing Director Karole Oleksey, KOR Strategies connects qualitative research with commercial judgement.
Our team has held senior brand roles at major pharmaceutical and consumer packaged goods manufacturers. We understand the commercial challenge behind the research question.
We’ve worked with the priorities behind a research brief ourselves. That experience as clients helps us connect audience insights with the strategic and tactical questions facing your team.
Our work combines qualitative research and marketing strategy, from early opportunity assessment through launch and brand evolution.
HOW WE WORK
Close to the people.
Focused on the business.
Three kinds of experience work together throughout your study.
Experienced moderation
Thoughtful probes and appropriate qualitative techniques go beyond the first response to explore what people mean.
Senior-team interpretation
We examine the findings together and translate them into strategic and tactical recommendations for your brand.
Certified Women’s Business Enterprise.
KOR Strategies is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
LET’S TALK RESEARCH
What do you need
to understand?
Tell us about your audience, your brand and the question behind your next study.
Discuss a projectNew York+1 917 622 4051
London+44 7904 021530
Pharmaceutical & consumer research.
A conversation is a good place to start.