Pre-clinical to pipeline
Understand the opportunity.
- Unmet needs
- Global expert identification
- Landscape assessment
- Emotional insights
- Patient flow
- Product-profile research
QUALITATIVE MARKET RESEARCH & STRATEGY
Qualitative research.
Commercial clarity.
For pharmaceutical and consumer brands, combining experienced moderation with the perspective of former senior brand leaders.
Human understanding. Commercial perspective.
Brand-side experienceFormer senior pharmaceutical & CPG leaders
Research with depthExperienced moderation. Senior-team analysis.
Certified Women’s Business EnterpriseWomen’s Business Enterprise National Council
RESEARCH SERVICES
Closer conversations.
A clearer picture.
In person, online or in everyday life. We choose the approach that fits your audience and what you need to learn.
In-person research
Depth interviews, focus groups and mini-groups. Space for detailed conversation and hands-on exploration.
Online research
Live conversations, discussion boards and communities. Bring the right perspectives together across locations.
Ethnographic research
Observation, immersive interviews and diaries. Understand experiences in the context of everyday life.
PRODUCT LIFECYCLE EXPERTISE
Projects across all stages of the product lifecycle.
From early opportunity to launch and brand evolution, we shape research around the stage your brand is in—and the decisions ahead.
THE LIFECYCLE, IN MOTION
Early pre-launch
Build a stronger position.
- Value proposition
- Positioning
- Customer portraits
- Creative concepts
- Message development
- Drivers & barriers
Pre-launch to launch
Refine what reaches your audience.
- DTC campaign exploration
- Sales-material assessment
- Packaging & device research
- Objection handling
- Adopter & non-adopter profiling
Post-launch to loss of exclusivity
Find the next brand opportunity.
- Product usage
- Portfolio selling
- New competitor strategy
- Campaign evolution
- Brand-extension research
WHO WE ARE
Your research.
In experienced hands.
Led by Managing Director Karole Oleksey, KOR Strategies connects qualitative research with commercial judgement.
Our team has held senior brand roles at major pharmaceutical and consumer packaged goods manufacturers. We understand the commercial challenge behind the research question.
From thoughtful study design and experienced moderation to analysis by our senior team, we turn customer understanding into practical recommendations for your next decision.
“I can count on KOR to be a strategic market research partner, who consistently delivers insights which are actionable.”
Director, Market Research
LET’S TALK RESEARCH
What do you need
to understand?
Tell us about your audience, your brand and the question behind your next study.
Discuss a projectNew York+1 917 622 4051
London+44 7904 021530
Pharmaceutical & consumer research.
A conversation is a good place to start.